The Uganda Red Cross Society (URCS), in partnership with Prudential Uganda launched the Safe Steps phase III Road Safety Campaign, an initiative aimed at reducing road traffic accidents and promoting safer roads across the country.
The launch event which was held on 4th March 202 at Kampala Serena Hotel, was graced by the Hon. Gen Katumba Wamala – Minister of Works and Transport (MoWT), Secretary General Uganda Red Cross Society Mr. Robert Kwesiga, Prudential Uganda’s Chief Executive Officer (CEO), Tetteh Ayitevie and brought together key stakeholders, among which were the bodaboda leadership, road safety advocates, and members of the fourth estate.
The Road Safety campaign which started in 2022 is primarily aimed at promoting road safety, first aid, behavioral change and awareness and has to date trained over 12,000 boda-boda riders in Kampala Metropolitan Area, Mityana, Masaka, Mbale, and Mbarara districts.

Prudential Uganda’s Chief Executive Officer (CEO), Tetteh Ayitevie while speaking during the launch event said, “We started by training only 4,000 boda-boda riders in 2022 and yet by the end of SAFE STEPS Phase III, we shall have trained another 6,000 growing the number of community first responders to 18,000 impacted through this campaign. Prudential continues to be committed to sustainability, delivering real-time world impact, and building long-term resilience in the communities we serve. It is also closely aligned with our purpose, ‘For Every Life, For Every Future.” He remarked.
The Guest of Honour, Hon. Gen Katumba Wamala – Minister of Works and Transport (MoWT) noted that road safety is everyone’s responsibility. In his remarks he pledged to mobilize more partners to join the road safety drive. Gen. Katumba further highlighted that the MoWT will soon introduce safe zones for schools, hospitals and churches to further enforce road safety. “We are delighted to be part of the SAFE STEPS initiative which aligns with Government’s plan to reduce road traffic crashes by 50% by the end of 2030.”
Uganda Red Cross Society’s Secretary General – Kwesiga Robert thanked Prudential Uganda for sustaining the road safety initiative. “At URCS, we are committed to road safety and recognize the rapid escalation of Uganda’s road safety crisis, calling for urgent need for sustained road safety education and sensitization efforts to reduce accidents and save lives. SAFE STEPS continues to re-echo the United Nations ambitious target of halving the global number of deaths and injuries from road traffic crashes by 2030,” said Kwesiga

SP Kananura Michael, the Spokesperson, Directorate of Traffic and Road Safety noted that in 2024, vulnerable road users such as motorcyclists, pedestrians, and pedal cyclists – made up 84% of the reported deaths while motorcyclists together with their passengers alone accounted for 47% of these deaths, while pedestrians accounted for 34%. Vehicle occupants accounted for 16% of all road traffic deaths while pedal cyclists accounted for 3% in 2024. “I urge all road users to pay extra attention to road safety signs, avoid over speeding and over taking in dangerous corners. I also wish to thank Prudential Uganda and URCS for the continuous trainings for community first responders that will go a long way in saving lives.
The Steps Phase III road safety campaign targets to train 6,000 first community responders in road safety and first aid skills. The campaign in 2025 will expand to Arua and will also continue to conduct trainings in the Kampala metropolitan Area of Kampala, Mukono & Entebbe), Mbale and Masaka.