Uganda Red Cross Society (URCS), with support from the Belgian Red Cross Flanders has successfully conducted a three-day Sales and Marketing Training aimed at accelerating the adoption of First Aid Blended Learning (FABL) amongst 4,500 Ugandans within the first one year.

The training which took place from 24^th to 26^th February 2025 at Hotel Africana in Uganda, brought together the National Society’s commercial first aid team and selected branch managers.

The FABL tool is a modern approach to first aid education. Combining online theoretical learning with practical, hands-on sessions, FABL provides participants with the flexibility to learn at their own pace, while still receiving vital in-person instruction.

This model ensures that more people, especially those with busy schedules, can access essential first aid skills.

Over the course of three days training, the participants engaged in dynamic learning sessions, covering a range of topics such as Campaign development, review of customers and competitor analysis among others, to enhance their ability to sale and market the FABL online-based training across various sectors, including businesses, schools, universities, tertiary institutions and the general public at large.

Irene Nakasiita the Director Communication Resource Mobilization and Partnerships at Uganda Red Cross addressing participants during the FABL training.

Irene Nakasiita the Director Communication Resource Mobilization and Partnerships at URCS noted that “The training has equipped URCS staff with enhanced marketing strategies and a deeper understanding of how to position FABL as an accessible and essential service.

With these newly acquired skills, the team is better prepared to promote the program. She further appreciated the Belgium red cross for the support.

Peter Keitany Kibor the Country Representative Belgian Red Cross Flanders addressing participants during the FABL training.

During his remarks Peter Keitany Kibor the Country Representative Belgian Red Cross Flanders noted that “We are excited to support Uganda Red Cross Society in expanding First Aid Blended Learning (FABL).

This approach ensures that more people can access quality first aid training in a flexible and convenient manner. Our goal is to see more individuals and organizations embrace FABL, making first aid knowledge widespread and accessible. “FABL tool can also be used as a way to mobilize resources for the national society.”

Kimbugwe Isaac, the focal person – Commercial First aid trainings who is also an instructor while attending the training appreciated the Belgian Red Cross for the great opportunity to refine their skills. He noted that the FABL will be a great reference tool for first aid in Uganda, empowering the wider population with lifesaving skills.

URCS remains committed to ensuring that first aid skills are accessible to all with plans to roll the FABL tool to critical stakeholders such as Universities, tertiary institutions and corporate organizations among others.